Direct to Retail 'DtR', was established in 2011, operating as an integrated brand extension agency and recognised leader in licensing and consultancy.

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The company represents some of the most well-known global brands extending them into physical and virtual consumer products through a network of over 300 leading licensee partnerships and plus 60,000 retail, omni-channel and eCommerce platforms, reaching a Worldwide audience.  

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​Operations are organised around the following two business segments, Brand Licensing and Brand Consultancy.