Evel Knievel was an iconic American stunt performer and daredevil who became a cultural legend in the 1960s and 70s. Known for his fearless motorcycle jumps and dramatic persona, he attempted over 75 ramp-to-ramp stunts, including his famous jump over the Snake River Canyon. While many of his feats ended in spectacular crashes, his determination, showmanship, and larger-than-life attitude made him a symbol of courage and risk-taking.
Evel Knievel’s legacy lives on as a pioneer of extreme sports and a reminder of what it means to push the limits.

Relive the thrill of daredevil legend Evel Knievel with the iconic Stunt Cycle one of the most exhilarating action toys ever created. Faithfully recreated with authentic styling, this classic toy delivers the same adrenaline-charged excitement that captivated generations.

Evel Knievel x Snake River Reserve

Evel’s attempt at jumping Snake River Canyon is one of the most notable stunts of his career. Although Evel did not complete this jump, it became synonymous with his daredevil spirit for many fans.

Evel Knievel x Bourbon Whiskey

A bourbon that fully embraces Evel’s
daredevil spirit and signature ‘Americana’
branding.

Evel Knievel x Evel’s Ascent

Themed around the Caesar’s Palace Jump, Evel used the Triumph Bonneville T120, a 649cc motorcycle 649 limited edition bottles produced in accordance to the CC’s on the Triumph.